BMW MOTORRAD

PERFORMANCE ART.

THE CENTRAL DESIGN PRINCIPLE INFORMING MAMUS’ WORK WAS TO PRESENT THE MACHINERY AS ART. DEVOTED RIDERS UNDERSTAND IMPLICITLY THAT, UNLIKE A CAR, WHOSE INNER WORKINGS YOU CAN HIDE UNDER A HOOD, MOTORCYCLES WEAR THEIR INSIDES ON THE OUTSIDE. NOT ONLY MUST THE MACHINE MEET ENGINEERING REQUIREMENTS, BUT IT MUST ALSO CONFORM THESE FEATS OF ENGINEERING INTO A BEAUTIFUL SCULPTURE CAPABLE OF HURTLING A RIDER TO WELL BEYOND ONE HUNDRED MILES PER HOUR.