FILA
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2019
FILA
REBRANDING AND REPOSITIONING A FRACTURED BRAND.
AS A GLOBAL CREATIVE DIRECTOR / COMMUNICATIONS AT FILA, JOHN MAMUS BEGAN A WHOLESALE REBRANDING EFFORT WITH THE LAUNCH OF “L’ARTE NELLO SPORT” (“THE ART OF SPORT”) A RALLYING CRY TO RETURN FILA TO ITS ROOTS WHILE ESTABLISHING IT AS A FASHION-FORWARD ENTITY.






THE FILA TIBET “M-SKI”, DESIGNED BY JOHN MAMUS

WITH WORLD CHAMPION AND OLYMPIAN KIM CLIJSTERS, WITH PHOTOGRAPHER LAURENT SEROUSSI / PARIS

